When I was looking at starting up my own business for the second time, I took some time to myself to research what I wanted to do and have some preparation this time. I worked my backside off researching how I would approach a start up.
I thought about what I should aim for. So I started looking at a lot of the website directories available. I found a few websites that came in handy with a listing of restaurants, bars, clubs, pubs etc, with their website addresses, phone, fax, and the postal address listed. I noted down all the South Australian ones, then went to work checking out their websites.
There were a few things I looked for in the website.
1. It’s design, was it attractive? did it look like it was made in front page?
2. Did their website address even work?
3. Did the website look the same in Firefox as it did in Internet Explorer?
4. Was it hosted on a Windows or Linux* based server?
5. Did they even have a website?
6. Were they using a hotmail or ISP address which doesn’t look professional?
* The way to tell if a website is hosted on Windows or Linux is quite easy. Using this as an example, open a web browser and type in “http://tafe.sa.edu.au”. Last time I did this the website didn’t work. It showed as no site at that address. Now type in “http://www.tafe.sa.edu.au” and it will work.
With my research and my contacts I looked at approaching the Wineries in my state. South Australia is a large producer of Australia’s wines. One of my clients is Xport Logistics, when Xport Logistics approaches a winery about exporting their product overseas, they will market that they need a website should they not have one. Or that theres something with the site that needs to be updated and outsource to me as the web designer. I think it should work well, I’ve been doing my research into wineries and types of wine so I have some kind of idea as to what I’ll be dealing with. But I won’t just be doing web design, I’ll also try and do the graphic design, and maybe outsource any photography or video production that needs to be done for promotional DVDs. Give them a whole array of things I can either do myself or out source to other people.
It’s really up to you how you conduct the research, but do lots of it. Eventually I based my work around making websites “logical” and thats how I came about with LogicStudios.